FANTA led a multi-stakeholder collaborative process in Ethiopia that culminated in estimates that indicated that approximately 150,000 children’s lives could be saved by 2025 by preventing stunting caused by malnutrition. Using this and other data calculated using the PROFILES tool, FANTA worked with stakeholders to develop a National Nutrition Advocacy Plan and led a participatory process with key stakeholders to develop nutrition advocacy fact sheets for media; officials at the regional, woreda, and kebele levels; development partners; civil society; and the private sector.