FANTA Technical Advisor Mary Packard was one of several experts who spoke on social behavior change and communication (SBCC) during a webinar held Wednesday, April 27. Hosted by the Society for Nutrition Education and Behavior, the two-hour webinar titled “What’s in a Name?” aimed to improve global understanding of SBCC terms, approaches, and common processes.

Each presentation focused on one approach by explaining its processes, approaches, key elements, and principles, as well as differentiating it from other approaches. Access the presentation below.